EconBase
← All authors

Randall A. Lewis

Film Independent (per OpenAlex) · OpenAlex

11 papers in scope · 10 published · 1 on the econ.EM arXiv · 1,135 citations · h-index 10 (over the papers listed here)

Related authors

The 20 authors closest to this one in our weighted citation graph, most related first.

  1. Florian Zettelmeyer
  2. Robert Moakler
  3. Brett R. Gordon
  4. Caio Waisman
  5. Harikesh S. Nair
  6. Carlos Carrión
  7. George Gui
  8. Johannes Hermle
  9. Cristobal Garib
  10. German Schnaidt
  11. Ryan Dew
  12. Nicolás Padilla
  13. Fengshi Niu
  14. Anya Shchetkina
  15. Jurriën Bakker
  16. Florian von Wangenheim
  17. Stefan Feuerriegel
  18. Dennis Bohle
  19. Joel Persson
  20. Philipp Berens

Proximity is measured over citations between two papers we both hold, weighted by how heavily one leans on the other, and is symmetric — it does not distinguish citing from being cited. Authors without a profile here are skipped, and a genuinely close colleague can be missing simply because their work is not in our arXiv corpus. Method: docs/06-citations-pipeline.md.

Papers

(1 of 11)

Amazon Ads Multi-Touch Attribution
working paper2025 · arXiv
with Florian Zettelmeyer, Brett R. Gordon, Cristobal Garib, Johannes Hermle, Mike Perry, Henrique Romero, German Schnaidt
Paper profile arXiv arXiv:2508.08209
Soul and machine (learning)
published2020 · Marketing Letters · 34 citations · first circulated 2019
with Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Kanishka Misra, E. Schwarz, Artem Timoshenko, Lilei Xu, Hema Yoganarasimhan, …
Marketing Letters
Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
published2017 · Journal of Marketing Research · 166 citations
with Garrett Johnson, Elmar Nubbemeyer
Journal of Marketing Research
When Less Is More: Data and Power in Advertising Experiments
published2016 · Marketing Science · 76 citations · first circulated 2015
with Garrett Johnson, David Reiley
Marketing Science
The Unfavorable Economics of Measuring the Returns to Advertising*
published2015 · The Quarterly Journal of Economics · 299 citations
with Justin M. Rao
The Quarterly Journal of Economics
Display advertising’s competitive spillovers to consumer search
published2015 · Quantitative Marketing and Economics · 104 citations
with Dan Tri Nguyen
Quantitative Marketing and Economics
How do firms make money selling digital goods online?
published2014 · Marketing Letters · 169 citations · first circulated 2013
with Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti, Anindya Ghose, Daniel G. Goldstein, Anita Rao, Navdeep S. Sahni, Song Yao
Marketing Letters
Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!
published2014 · Quantitative Marketing and Economics · 225 citations
with David Reiley
Quantitative Marketing and Economics
Advertising Effectively Influences Older Users: How Field Experiments Can Improve Measurement and Targeting
published2013 · 24 citations
with David Reiley
publisher
Partially Adaptive Estimation of the Censored Regression Model
published2013 · Econometric Reviews · 16 citations
with James B. McDonald
Econometric Reviews
Properties of the CUE estimator and a modification with moments
published2011 · Journal of Econometrics · 22 citations
with Jerry A. Hausman, Konrad Menzel, Whitney K. Newey
Journal of Econometrics

Assembled from arXiv and OpenAlex. Duplicate records for the same paper are merged, and the published version is shown where we could identify one. Corrections welcome.