Proximity is measured over citations between two papers we both hold, weighted by how heavily one leans on the other, and is symmetric — it does not distinguish citing from being cited. Authors without a profile here are skipped, and a genuinely close colleague can be missing simply because their work is not in our arXiv corpus. Method: docs/06-citations-pipeline.md.
Personalization and targeting: how to experiment, learn & optimize
published2025 · International Journal of Research in Marketing · 7 citations · first circulated 2024
with Aurélie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernán A. Bruno, Ayelet Israeli, Elea McDonnell Feit, Carl F. Mela, Oded Netzer, Hernan Bruno
Multiplicity of equilibria and information structures in empirical games: challenges and prospects
published2014 · Marketing Letters · 14 citations
with Ron N. Borkovsky, Paul B. Ellickson, Víctor Aguirregabiria, Pedro M. Gardete, Paul L.E. Grieco, Todd M. Gureckis, Teck-Hua Ho, Laurent Mathevet, Andrew Sweeting, Gardete Pedro
Measuring long-run marketing effects and their implications for long-run marketing decisions
published2008 · Marketing Letters · 22 citations
with Bart J. Bronnenberg, Jean Pierre Dubé, Carl F. Mela, Paulo Albuquerque, Tülin Erdem, Dominique M. Hanssens, Guenter J. Hitsch, Han Hong, Baohong Sun
Assembled from arXiv and OpenAlex. Duplicate records for the same paper are merged, and the published version is shown where we could identify one. Corrections welcome.