← All authors John R. Hauser Massachusetts Institute of Technology (from arXiv:1812.11067, 2018) · OpenAlex
70 papers in scope · 69 published · 3 on the econ.EM arXiv · 10,143 citations · h-index 40 (over the papers listed here)
Papers (2 of 70)
The Legacy of John Little for Marketing Science
published 2025 · Marketing Science · 1 citations
with Fred M. Feinberg, John Roberts, Juanjuan Zhang
Real-time adaptive randomization of clinical trials
published 2024 · Journal of Clinical Epidemiology · 3 citations
with Guilherme Liberali, Eric Boersma, Hester F. Lingsma, Jasper J. Brugts, Diederik W.J. Dippel, Jan G.P. Tijssen
Leveraging the Power of Images in Managing Product Return Rates
published 2023 · Marketing Science · 69 citations
with Daria Dzyabura, Siham El Kihal, Marat Ibragimov
published 2023 · Marketing Science · 89 citations · first circulated 2019
Soul and machine (learning)
published 2020 · Marketing Letters · 34 citations · first circulated 2019
The Strategic Implications of Scale in Choice-Based Conjoint Analysis
published 2019 · Marketing Science · 33 citations
with Felix Eggers, Matthew Selove
Recommending Products When Consumers Learn Their Preference Weights
published 2019 · Marketing Science · 96 citations
with Daria Dzyabura
Identifying Customer Needs from User-Generated Content
published 2019 · Marketing Science · 509 citations · first circulated 2017
working paper 2018 · arXiv · 1 citations
Marketing and Data Science: Together the Future is Ours
published 2016 · GfK Marketing Intelligence Review · 12 citations
with Pradeep K. Chintagunta, Dominique M. Hanssens
Phenomena, theory, application, data, and methods all have impact
published 2016 · Journal of the Academy of Marketing Science · 10 citations
Editorial—Marketing Science and Big Data
published 2016 · Marketing Science · 73 citations
with Pradeep K. Chintagunta, Dominique M. Hanssens
Learning from Experience, Simply
published 2014 · Marketing Science · 55 citations · first circulated 2012
with Song Lin, Juanjuan Zhang
Consideration-set heuristics
published 2014 · Journal of Business Research · 263 citations
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science
published 2014 · Marketing Science · 12 citations
with Сунил Гупта, Dominique M. Hanssens, Donald R. Lehmann, Bernd H. Schmitt
Morphing Banner Advertising
published 2013 · Marketing Science · 107 citations
with Glen L. Urban, Guilherme Liberali, Erin F. MacDonald, Robert F. Bordley
Self‐Reflection and Articulated Consumer Preferences
published 2013 · Journal of Product Innovation Management · 30 citations
with Songting Dong, Min Ding
Editorial — Marketing Science : A Strategic Review
published 2013 · Marketing Science · 14 citations
with Pradeep K. Chintagunta, Dominique M. Hanssens, Jagmohan S. Raju, Kannan Srinivasan, Richard Staelin
Competitive information, trust, brand consideration and sales: Two field experiments
published 2012 · International Journal of Research in Marketing · 15 citations
with Guilherme Liberali, Glen L. Urban
Active Machine Learning for Consideration Heuristics
published 2011 · Marketing Science · 99 citations
with Daria Dzyabura
A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm)
published 2011 · Judgment and Decision Making · 38 citations
Unstructured Direct Elicitation of Decision Rules
published 2011 · Journal of Marketing Research · 38 citations
with Min Ding, Songting Dong, Daria Dzyabura, Zhilin Yang, Chenting Su, Steven P. Gaskin
Comment: New developments in product-line optimization
published 2011 · International Journal of Research in Marketing · 2 citations
Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets
published 2010 · Journal of Marketing Research · 156 citations
with Olivier Toubia, Theodoros Evgeniou, René Befurt, Daria Dzyabura
Website Morphing
published 2009 · Marketing Science · 299 citations
with Glen L. Urban, Guilherme Liberali, Michael Braun
Rejoinder —Response to Comments on “Website Morphing”
published 2009 · Marketing Science · 3 citations
with Glen L. Urban, Guilherme Liberali, Michael Braun
Defensive Marketing Strategies
published 2008 · Marketing Science · 370 citations · first circulated 1983
with Steven M. Shugan
Commentary—Defensive Marketing Strategies
published 2008 · Marketing Science · 10 citations
with Steven M. Shugan
Editorial—Editor-in-Chief Search Committee Report: The Digital Future Is Now
published 2008 · Marketing Science · 3 citations
with Arvind Rangaswamy, James J. Cochran, Tülin Erdem, Robert J. Meyer
Research Note —On Managerially Efficient Experimental Designs
published 2007 · Marketing Science · 32 citations
with Olivier Toubia
Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application
published 2007 · Marketing Science · 91 citations
with Olivier Toubia, Rosanna Garcia
Greedoid-Based Noncompensatory Inference
published 2007 · Marketing Science · 150 citations · first circulated 2006
with Michael Yee, Ely Dahan, James B. Orlin
Validating agent-based marketing models through conjoint analysis
published 2007 · Journal of Business Research · 69 citations
with Rosanna Garcia, Paul Rummel
Research on Innovation: A Review and Agenda for Marketing Science
published 2006 · Marketing Science · 1071 citations
with Gerard J. Tellis, Abbie Griffin
Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth in Marketing Science
published 2006 · Marketing Science · 1 citations
The Impact of Utility Balance and Endogeneity in Conjoint Analysis
published 2005 · Marketing Science · 63 citations
with Olivier Toubia
Marketing Science —Growth and Evolution
published 2005 · Marketing Science · 18 citations
with Greg M. Allenby, Frederic H. Murphy, Jagmohan S. Raju, Richard Staelin, Joel H. Steckel
Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis
published 2004 · Journal of Marketing Research · 45 citations · first circulated 2003
with Olivier Toubia, Duncan Simester
Fast Polyhedral Adaptive Conjoint Estimation
published 2003 · Marketing Science · 215 citations · first circulated 2001
with Olivier Toubia, Duncan Simester, Ely Dahan
Search Committee Report: Marketing Science— A Strong Franchise with a Bright Future
published 2002 · Marketing Science
with Scott M. Carr, Barbara E. Kahn, James D. Hess, Richard Staelin
Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain
published 2000 · Journal of Marketing Research · 77 citations
with Duncan Simester, Birger Wernerfelt, Roland T. Rust
Research, Development, and Engineering Metrics
published 1998 · Management Science · 111 citations
Side Payments in Marketing
published 1997 · Marketing Science · 24 citations
with Duncan Simester, Birger Wernerfelt
Information Acceleration: Validation and Lessons from the Field
published 1997 · Journal of Marketing Research · 167 citations
with Glen L. Urban, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann, Roberta A. Chicos
Internal Customers and Internal Suppliers
published 1996 · Journal of Marketing Research · 114 citations
with Duncan Simester, Birger Wernerfelt
Customer Satisfaction Incentives
published 1994 · Marketing Science · 353 citations
with Duncan Simester, Birger Wernerfelt
How Consumers Allocate Their Time When Searching for Information
published 1993 · Journal of Marketing Research · 189 citations
with Glen L. Urban, Bruce D. Weinberg
The Voice of the Customer
published 1993 · Marketing Science · 1914 citations · first circulated 1991
with Abbie Griffin
An Evaluation Cost Model of Consideration Sets
published 1990 · Journal of Consumer Research · 1040 citations
with Birger Wernerfelt
The Competitive Implications of Relevant-Set/Response Analysis
published 1989 · Journal of Marketing Research · 68 citations
with Birger Wernerfelt
Note—Competitive Price and Positioning Strategies
published 1988 · Marketing Science · 142 citations
Technical Note—Existence and Uniqueness of Price Equilibria in Defender
published 1988 · Marketing Science · 15 citations · first circulated 1987
with Birger Wernerfelt
Agendas and Consumer Choice
published 1986 · Journal of Marketing Research · 60 citations
The Value Priority Hypotheses for Consumer Budget Plans
published 1986 · Journal of Consumer Research · 156 citations
with Glen L. Urban
Application du modèle de comportement du consommateur «Defender»
published 1986 · Recherche et Applications en Marketing (French Edition)
with Steven P. Gaskin
Application of the “Defender” Consumer Model
published 1984 · Marketing Science · 95 citations
with Steven P. Gaskin
Testing Competitive Market Structures
published 1984 · Marketing Science · 183 citations
with Glen L. Urban, Philip L. Johnson
Consumer research to focus R&D projects
published 1984 · Journal of Product Innovation Management · 17 citations · first circulated 1983
Pricing Theory and the Role of Marketing Science [Pricing Research in Marketing: The State of the Art]
published 1984 · The Journal of Business · 5 citations
no link
Pricing Theory and the Role of Marketing Science
published 1984 · The Journal of Business · 19 citations
Application, Predictive Test, and Strategy Implications for a Dynamic Model of Consumer Response
published 1982 · Marketing Science · 28 citations · first circulated 1981
with Kenneth J. Wisniewski
A Marketing Audit using a Conceptual Model of Consumer Behavior: Application and Evaluation
published 1981 · Journal of Marketing · 76 citations
with Alice M. Tybout
Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price
published 1981 · Management Science · 216 citations
with Patricia Simmie
Intensity Measures of Consumer Preference
published 1980 · Operations Research · 113 citations
with Steven M. Shugan
Comments on "Econometric Models for Probabilistic Choice Among Products"
published 1980 · The Journal of Business · 4 citations
Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness
published 1979 · Journal of Marketing Research · 207 citations
with Frank S. Koppelman
Assessment of Attribute Importances and Consumer Utility Functions: Von Neumann-Morgenstern Theory Applied to Consumer Behavior
published 1979 · Journal of Consumer Research · 117 citations
with Glen L. Urban
Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach
published 1978 · Operations Research · 286 citations
Extended Conjoint Analysis With Intensity Measures and Computer Assisted Interviews: Applications to Telecommunication and Travel
published 1978 · ACR North American Advances · 2 citations
with Steven M. Shugan
no link
A Normative Methodology for Modeling Consumer Response to Innovation
published 1977 · Operations Research · 146 citations · first circulated 1975
with Glen L. Urban
Assembled from arXiv and OpenAlex. Duplicate records for the same paper are merged, and the published version is shown where we could identify one. Corrections welcome.
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