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Hema Yoganarasimhan

University of Washington (from arXiv:2502.14131, 2025) · ORCID · OpenAlex

20 papers in scope · 16 published · 2 on the econ.EM arXiv · 860 citations · h-index 13 (over the papers listed here)

Related authors

The 20 authors closest to this one in our weighted citation graph, most related first.

  1. Enoch Hyunwook Kang
  2. Patrick Kofod Mogensen
  3. Easton Huch
  4. Michael Keane
  5. Dennis Kristensen
  6. Lalit Jain
  7. Dan Zhang
  8. Liu Liu
  9. Hua Jin
  10. Philip A. Haile
  11. Steven Berry
  12. James M. Robins
  13. Andriy Norets
  14. Khai Chiong
  15. Jackson Bunting
  16. Ye Liu
  17. Zhuodong Tang
  18. Matt Shum
  19. Ningyuan Chen
  20. Guillermo Gallego

Proximity is measured over citations between two papers we both hold, weighted by how heavily one leans on the other, and is symmetric — it does not distinguish citing from being cited. Authors without a profile here are skipped, and a genuinely close colleague can be missing simply because their work is not in our arXiv corpus. Method: docs/06-citations-pipeline.md.

Papers

(4 of 20)

How Do Content Producers Respond to Engagement on Social Media Platforms?
published2026 · Marketing Science
with Simha Mummalaneni, Varad V Pathak
Marketing Science
The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand
published2026 · Marketing Science · 1 citations · first circulated 2024
with Mengjie Cheng, Elie Ofek
Marketing Science
An Empirical Risk Minimization Approach for Offline Inverse RL and Dynamic Discrete Choice Model
working paper2025 · arXiv · 1 citations
with Enoch H. Kang, Lalit Jain
Paper profile arXiv arXiv:2502.14131
Visual Polarization Measurement Using Counterfactual Image Generation
working paper2025 · arXiv · 1 citations
with Mohammad Mosaffa, Omid Rafieian
Paper profile arXiv arXiv:2503.10738
Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models
published2024 · Marketing Science · 10 citations · first circulated 2023
with Lalit Jain, Zhaoqi Li, Erfan Loghmani, Blake Mason
Marketing Science
A Bias Correction Approach for Interference in Ranking Experiments
published2023 · Marketing Science · 13 citations · first circulated 2022
with Ali Goli, Anja Lambrecht
Marketing Science
Choice Models and Permutation Invariance: Demand Estimation in Differentiated Products Markets
working paper2023 · arXiv · 2 citations
with Amandeep Singh, Ye Liu
Paper profile arXiv arXiv:2307.07090
Design and Evaluation of Optimal Free Trials
published2022 · Management Science · 65 citations
with Ebrahim Barzegary, Abhishek Pani
Management Science
Star-Cursed Lovers: Role of Popularity Information in Online Dating
published2021 · Marketing Science · 17 citations · first circulated 2019
with Behnaz Bojd
Marketing Science
Variety Effects in Mobile Advertising
published2021 · Journal of Marketing Research · 22 citations
with Omid Rafieian
Journal of Marketing Research
Strategic Polarization in Group Interactions
published2021 · Journal of Marketing Research · 17 citations
with Ganesh Iyer
Journal of Marketing Research
Targeting and Privacy in Mobile Advertising
published2020 · Marketing Science · 208 citations · first circulated 2018
with Omid Rafieian
Marketing Science
Soul and machine (learning)
published2020 · Marketing Letters · 34 citations · first circulated 2019
with Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall A. Lewis, Kanishka Misra, E. Schwarz, Artem Timoshenko, Lilei Xu, …
Marketing Letters
Design and Evaluation of Personalized Free Trials
working paper2020 · arXiv · 3 citations
with Ebrahim Barzegary, Abhishek Pani
Paper profile arXiv arXiv:2006.13420
Search Personalization Using Machine Learning
published2019 · Management Science · 161 citations · first circulated 2015
Management Science
Identifying the Presence and Cause of Fashion Cycles in Data
published2016 · Journal of Marketing Research · 27 citations
Journal of Marketing Research
Estimation of Beauty Contest Auctions
published2015 · Marketing Science · 30 citations · first circulated 2013
Marketing Science
The Value of Reputation in an Online Freelance Marketplace
published2013 · Marketing Science · 144 citations · first circulated 2012
Marketing Science
Cloak or Flaunt? The Fashion Dilemma
published2012 · Marketing Science · 55 citations
Marketing Science
Impact of social network structure on content propagation: A study using YouTube data
published2011 · Quantitative Marketing and Economics · 49 citations
Quantitative Marketing and Economics

Assembled from arXiv and OpenAlex. Duplicate records for the same paper are merged, and the published version is shown where we could identify one. Corrections welcome.