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Identifying the Effect of Persuasion

Sung Jae Jun, Sokbae Lee

arXiv 6 Dec 2018 · Econometrics · publishedJournal of Political Economy (2023) · 6 citations (OpenAlex)

arXiv:1812.02276 · PDF · DOI · OpenAlex · Extracted main text

Abstract

This paper examines a commonly used measure of persuasion whose precise interpretation has been obscure in the literature. By using the potential outcome framework, we define the causal persuasion rate by a proper conditional probability of taking the action of interest with a persuasive message conditional on not taking the action without the message. We then formally study identification under empirically relevant data scenarios and show that the commonly adopted measure generally does not estimate, but often overstates, the causal rate of persuasion. We discuss several new parameters of interest and provide practical methods for causal inference.

Citation extraction

57
references
126
in-text mentions
57
distinct cited
1
self-citations
12,380
main-text words

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Most heavily cited references

The works this paper leans on most, across its whole bibliography — not restricted to papers in our corpus. Ranked by composite intensity, which combines how often a work is mentioned, how many sections mention it, and how much of that falls in the main text rather than the appendix.

ReferenceIntensityMentionsSectionsMain text
1Heckman and Vytlacil (2005) Structural Equations, Treatment Effects, and Econometric Policy Evaluation0.9098375%
2DellaVigna and Gentzkow (2010) Persuasion: empirical evidence0.89718772%
3DellaVigna, Enikolopov, Mironova, Petrova, and Zhuravskaya (2014) Cross-Border Media and Nationalism: Evidence from Serbian Radio in Croatia0.84333100%
4Gentzkow, Shapiro, and Sinkinson (2011) The effect of newspaper entry and exit on electoral politics0.84333100%
5Enikolopov, Petrova, and Zhuravskaya (2011) Media and Political Persuasion: Evidence from Russia0.7374350%
6Chen and Yang (2019) The Impact of Media Censorship: 1984 or Brave New World?0.73732100%
7Martin and Yurukoglu (2017) Bias in Cable News: Persuasion and Polarization0.73732100%
8DellaVigna and Kaplan (2007) The Fox News effect: Media bias and voting0.6936433%
9Gerber, Karlan, and Bergan (2009) Does the media matter? A field experiment measuring the effect of newspapers on voting behavior and political opinions0.6597329%
10Stoye (2009) More on Confidence Regions for Partially Identified Parameters0.6445240%

Showing the top 10 of 57 scored citations.

Cited by, within the corpus

arXiv econ.EM papers that cite this one, ranked by how heavily they lean on it.

Citing paperIntensityMentionsSections
12509.265171.00085
22410.148711.00073
32503.060460.95685
4Probability of Causation with Sample Selection: A Reanalysis of the Impacts of Jóvenes en Acción on Formality0.899114
5A Binary IV Model for Persuasion: Profiling Persuasion Types among Compliers0.806216
6Model-Agnostic Covariate-Assisted Inference on Partially Identified Causal Effects0.73732
7Counting Defiers: A Design-Based Model of an Experiment Can Reveal Evidence Beyond the Average Effect0.64422
8Identification and Estimation of A Rational Inattention Discrete Choice Model with Bayesian Persuasion0.40511
9Assessing Heterogeneity of Treatment Effects0.40511