Yingjie Kuang, Tianchen Zhang, Zhen-Wei Huang, Zhongjie Zeng, Zhe-Yuan Li, Ling Huang, Yuefang Gao
arXiv 19 May 2025 · Econometrics · 1 citations (OpenAlex)
arXiv:2505.13558 · PDF · DOI · OpenAlex · Extracted main text
Accurately predicting customers' purchase intentions is critical to the success of a business strategy. Current researches mainly focus on analyzing the specific types of products that customers are likely to purchase in the future, little attention has been paid to the critical factor of whether customers will engage in repurchase behavior. Predicting whether a customer will make the next purchase is a classic time series forecasting task. However, in real-world purchasing behavior, customer groups typically exhibit imbalance - i.e., there are a large number of occasional buyers and a small number of loyal customers. This head-to-tail distribution makes traditional time series forecasting methods face certain limitations when dealing with such problems. To address the above challenges, this paper proposes a unified Clustering and Attention mechanism GRU model (CAGRU) that leverages multi-modal data for customer purchase intention prediction. The framework first performs customer profiling with respect to the customer characteristics and clusters the customers to delineate the different customer clusters that contain similar features. Then, the time series features of different customer clusters are extracted by GRU neural network and an attention mechanism is introduced to capture the significance of sequence locations. Furthermore, to mitigate the head-to-tail distribution of customer segments, we train the model separately for each customer segment, to adapt and capture more accurately the differences in behavioral characteristics between different customer segments, as well as the similar characteristics of the customers within the same customer segment. We constructed four datasets and conducted extensive experiments to demonstrate the superiority of the proposed CAGRU approach.
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The works this paper leans on most, across its whole bibliography — not restricted to papers in our corpus. Ranked by composite intensity, which combines how often a work is mentioned, how many sections mention it, and how much of that falls in the main text rather than the appendix.
| Reference | Intensity | Mentions | Sections | Main text | |
|---|---|---|---|---|---|
| 1 | Chao Huang, Jiashu Zhao, and Dawei Yin (2021) Purchase intent forecasting with convolutional hierarchical transformer networks. In 2021 IEEE 37th International Conference on… | 0.737 | 3 | 2 | 100% |
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| 4 | John Paparrizos and Luis Gravano (2015) k-shape: Efficient and accurate clustering of time series. In Proceedings of the 2015 ACM SIGMOD international conference on man… | 0.644 | 2 | 2 | 100% |
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Showing the top 10 of 43 scored citations.