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Pricing with Contextual Elasticity and Heteroscedastic Valuation

Jianyu Xu, Yu-Xiang Wang

arXiv 26 Dec 2023 · Machine Learning

arXiv:2312.15999 · PDF · DOI · OpenAlex · Extracted main text

Abstract

We study an online contextual dynamic pricing problem, where customers decide whether to purchase a product based on its features and price. We introduce a novel approach to modeling a customer's expected demand by incorporating feature-based price elasticity, which can be equivalently represented as a valuation with heteroscedastic noise. To solve the problem, we propose a computationally efficient algorithm called "Pricing with Perturbation (PwP)", which enjoys an $O(\sqrt{dT\log T})$ regret while allowing arbitrary adversarial input context sequences. We also prove a matching lower bound at $\Omega(\sqrt{dT})$ to show the optimality regarding $d$ and $T$ (up to $\log T$ factors). Our results shed light on the relationship between contextual elasticity and heteroscedastic valuation, providing insights for effective and practical pricing strategies.

Citation extraction

42
references
93
in-text mentions
42
distinct cited
7
self-citations
7,828
main-text words

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Most heavily cited references

The works this paper leans on most, across its whole bibliography — not restricted to papers in our corpus. Ranked by composite intensity, which combines how often a work is mentioned, how many sections mention it, and how much of that falls in the main text rather than the appendix.

ReferenceIntensityMentionsSectionsMain text
1Xu, J. and Wang, Y.-X (2021) Logarithmic regret in feature-based dynamic pricing self0.97112592%
2Javanmard, A. and Nazerzadeh, H (2019) Dynamic pricing in high-dimensions0.92815680%
3Ban, G.-Y. and Keskin, N. B (2021) Personalized dynamic pricing with machine learning: High-dimensional features and heterogeneous elasticity0.87482100%
4Wang, H., Talluri, K., and Li, X (2021) On dynamic pricing with covariates0.87452100%
5Cohen, M. C., Lobel, I., and Paes Leme, R (2020) Feature-based dynamic pricing0.8434375%
6Bu, J., Simchi-Levi, D., and Wang, C (2022) Context-based dynamic pricing with partially linear demand model0.73732100%
7Miao, S., Chen, X., Chao, X., Liu, J., and Zhang, Y (2019) Context-based dynamic pricing with online clustering0.73732100%
8Qiang, S. and Bayati, M (2016) Dynamic pricing with demand covariates0.73732100%
9Broder, J. and Rusmevichientong, P (2012) Dynamic pricing under a general parametric choice model0.64422100%
10Shah, V., Johari, R., and Blanchet, J (2019) Semi-parametric dynamic contextual pricing0.64422100%

Showing the top 10 of 42 scored citations.

Cited by, within the corpus

arXiv econ.EM papers that cite this one, ranked by how heavily they lean on it.

Citing paperIntensityMentionsSections
1Optimal Contextual Pricing under Agnostic Non-Lipschitz Demand0.00011