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Machine Learning based Framework for Robust Price-Sensitivity Estimation with Application to Airline Pricing

Ravi Kumar, Shahin Boluki, Karl Isler, Jonas Rauch, Darius Walczak

arXiv 4 May 2022 · Statistics — Machine Learning · 2 citations (OpenAlex)

arXiv:2205.01875 · PDF · DOI · OpenAlex · Extracted main text

Abstract

We consider the problem of dynamic pricing of a product in the presence of feature-dependent price sensitivity. Developing practical algorithms that can estimate price elasticities robustly, especially when information about no purchases (losses) is not available, to drive such automated pricing systems is a challenge faced by many industries. Based on the Poisson semi-parametric approach, we construct a flexible yet interpretable demand model where the price related part is parametric while the remaining (nuisance) part of the model is non-parametric and can be modeled via sophisticated machine learning (ML) techniques. The estimation of price-sensitivity parameters of this model via direct one-stage regression techniques may lead to biased estimates due to regularization. To address this concern, we propose a two-stage estimation methodology which makes the estimation of the price-sensitivity parameters robust to biases in the estimators of the nuisance parameters of the model. In the first-stage we construct estimators of observed purchases and prices given the feature vector using sophisticated ML estimators such as deep neural networks. Utilizing the estimators from the first-stage, in the second-stage we leverage a Bayesian dynamic generalized linear model to estimate the price-sensitivity parameters. We test the performance of the proposed estimation schemes on simulated and real sales transaction data from the Airline industry. Our numerical studies demonstrate that our proposed two-stage approach reduces the estimation error in price-sensitivity parameters from 25% to 4% in realistic simulation settings. The two-stage estimation techniques proposed in this work allows practitioners to leverage modern ML techniques to robustly estimate price-sensitivities while still maintaining interpretability and allowing ease of validation of its various constituent parts.

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Most heavily cited references

The works this paper leans on most, across its whole bibliography — not restricted to papers in our corpus. Ranked by composite intensity, which combines how often a work is mentioned, how many sections mention it, and how much of that falls in the main text rather than the appendix.

ReferenceIntensityMentionsSectionsMain text
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Showing the top 10 of 43 scored citations.