Yuan Yuan, Tracy Xiao Liu, Chenhao Tan, Jie Tang
arXiv 8 Dec 2017 · cs.SI · 2 citations (OpenAlex)
arXiv:1712.02926 · PDF · DOI · OpenAlex · Extracted main text
Gift giving is a ubiquitous social phenomenon, and red packets have been used as monetary gifts in Asian countries for thousands of years. In recent years, online red packets have become widespread in China through the WeChat platform. Exploiting a unique dataset consisting of 61 million group red packets and seven million users, we conduct a large-scale, data-driven study to understand the spread of red packets and the effect of red packets on group activity. We find that the cash flows between provinces are largely consistent with provincial GDP rankings, e.g., red packets are sent from users in the south to those in the north. By distinguishing spontaneous from reciprocal red packets, we reveal the behavioral patterns in sending red packets: males, seniors, and people with more in-group friends are more inclined to spontaneously send red packets, while red packets from females, youths, and people with less in-group friends are more reciprocal. Furthermore, we use propensity score matching to study the external effects of red packets on group dynamics. We show that red packets increase group participation and strengthen in-group relationships, which partly explain the benefits and motivations for sending red packets.
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The works this paper leans on most, across its whole bibliography — not restricted to papers in our corpus. Ranked by composite intensity, which combines how often a work is mentioned, how many sections mention it, and how much of that falls in the main text rather than the appendix.
| Reference | Intensity | Mentions | Sections | Main text | |
|---|---|---|---|---|---|
| 1 | James Andreoni, Eleanor Brown, and Isaac Rischall (2003) Charitable giving by married couples who decides and why does it matter? | 0.737 | 3 | 2 | 100% |
| 2 | Aafke Elisabeth Komter (1996) Reciprocity as a principle of exclusion: Gift giving in the netherlands | 0.737 | 3 | 2 | 100% |
| 3 | Rita Kottasz (2004) Differences in the donor behavior characteristics of young affluent males and females: Empirical evidence from britain | 0.644 | 2 | 2 | 100% |
| 4 | Debra J Mesch, Melissa S Brown, Zachary I Moore, and Amir Daniel Hayat (2011) Gender differences in charitable giving | 0.644 | 2 | 2 | 100% |
| 5 | Neeli Bendapudi, Surendra Singh, and Venkat Bendapudi (1996) Enhancing helping behavior: An integrative framework for promotion planning | 0.511 | 2 | 1 | 100% |
| 6 | Theodore Caplow (1984) Rule enforcement without visible means: Christmas gift giving in Middletown | 0.511 | 2 | 1 | 100% |
| 7 | David Cheal (2015) The gift economy, volume 4 | 0.511 | 2 | 1 | 100% |
| 8 | Aafke Komter and Wilma Vollebergh (1997) Gift giving and the emotional significance of family and friends | 0.511 | 2 | 1 | 100% |
| 9 | Marcel Mauss and Wilfred Douglas Halls (2000) The gift: The form and reason for exchange in archaic societies | 0.511 | 2 | 1 | 100% |
| 10 | Elizabeth Midlarsky and Mary E Hannah (1989) The generous elderly: naturalistic studies of donations across the life span | 0.511 | 2 | 1 | 100% |
Showing the top 10 of 33 scored citations.