Gilian R. Ponte

Erasmus University Rotterdam (per OpenAlex) · OpenAlex

2 papers in scope · 2 published · 1 on the econ.EM arXiv · 18 citations · h-index 1 (over the papers listed here)

Papers

EXPRESS: Where Should Firms Implement Differential Privacy in Targeting? Implications for Profitability

published2026 · Journal of Marketing Research

with Tom Boot, Thomas Reutterer, Jaap E. Wieringa, Gilian Ponte, Jaap Wieringa

Journal of Marketing Research

Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications

published2024 · International Journal of Research in Marketing · 18 citations

with Jaap E. Wieringa, Tom Boot, Peter C. Verhoef

International Journal of Research in Marketing

Assembled from arXiv and OpenAlex. Duplicate records for the same paper are merged, and the published version is shown where we could identify one. Corrections welcome.