← All authors Peter J. Danaher Monash University (per OpenAlex) · OpenAlex
50 papers in scope · 48 published · 3 on the econ.EM arXiv · 2,940 citations · h-index 25 (over the papers listed here)
Related authors The 20 authors closest to this one in our weighted citation graph, most related first.
Rubén Loaiza-Maya Didier Nibbering Lin Deng Worapree Maneesoonthorn Gary Koop David T. Frazier Florian Huber Gael M. Martin Xuewen Yu Luca Onorante John M. Maheu Joshua C. C. Chan Anastasios Panagiotelis David J. Nott Dan Zhu Gregor Kastner Niko Hauzenberger Michael Pfarrhofer Sylvia Frühwirth-Schnatter Dimitris Korobilis Proximity is measured over citations between two papers we both hold, weighted by how heavily one leans on the other, and is symmetric — it does not distinguish citing from being cited. Authors without a profile here are skipped, and a genuinely close colleague can be missing simply because their work is not in our arXiv corpus. Method: docs/06-citations-pipeline.md .
Papers (3 of 50)
working paper 2026 · arXiv
working paper 2026 · arXiv
Mitigation in Marketing: Concept, Definition, and Scope
published 2024 · Journal of Marketing Research · 6 citations
with Sachin Gupta, Vikas Mittal, Maureen Morrin
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research
published 2023 · Journal of Marketing Research · 4 citations
with Sachin Gupta, Vikas Mittal, Maureen Morrin
Optimal Microtargeting of Advertising
published 2022 · Journal of Marketing Research · 18 citations
published 2021 · Journal of Econometrics · 5 citations · first circulated 2020
Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment
published 2020 · Journal of Marketing Research · 79 citations
Tactical use of rewards to enhance loyalty program effectiveness
published 2020 · International Journal of Research in Marketing · 26 citations
with László Sajtos, Tracey S. Danaher
Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation
published 2018 · Journal of Marketing Research · 47 citations
with Harald J. van Heerde
Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
published 2015 · Marketing Science · 15 citations
with Ken Roberts, John Roberts, R. Vijaya Raghavan
Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons
published 2015 · Journal of Marketing Research · 267 citations
with Michael S. Smith, Kulan Ranasinghe, Tracey S. Danaher
From Amazon to Apple: Modeling Online Retail Sales, Purchase Incidence, and Visit Behavior
published 2013 · Journal of Business and Economic Statistics · 17 citations
Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign
published 2013 · Journal of Marketing Research · 187 citations
with Tracey S. Dagger
Jetstar Airways: How Modeling Guided the Brand Migration Strategy of a Low-Cost Carrier
published 2012 · GfK Marketing Intelligence Review
with John Roberts, Ken Roberts, Alan Simpson
Using a nested logit model to forecast television ratings
published 2012 · International Journal of Forecasting · 40 citations
with Tracey S. Dagger
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
published 2011 · Marketing Science · 81 citations
Forecasting television ratings
published 2011 · International Journal of Forecasting · 58 citations
with Tracey S. Dagger, Michael S. Smith
Practice Prize Paper —Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
published 2011 · Marketing Science · 12 citations
with John Roberts, Ken Roberts, Alan Simpson
Modeling Multivariate Distributions Using Copulas: Applications in Marketing
published 2010 · Marketing Science · 184 citations
with Michael S. Smith
Rejoinder —Estimation Issues for Copulas Applied to Marketing Data
published 2010 · Marketing Science · 3 citations
with Michael S. Smith
Optimal Internet Media Selection
published 2009 · Marketing Science · 55 citations
with Janghyuk Lee, Laoucine Kerbache
The Effect of Competitive Advertising Interference on Sales for Packaged Goods
published 2008 · Journal of Marketing Research · 180 citations
with André Bonfrer, Sandipan Dhar
Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction
published 2007 · Marketing Science · 108 citations
Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis
published 2006 · Journal of Marketing Research · 176 citations
with Guy W. Mullarkey, Skander Essegaier
Bacon With Your Eggs? Applications of a New Bivariate Beta-Binomial Distribution
published 2005 · The American Statistician · 45 citations
with Bruce G. S. Hardie
A Comparison of Online and Offline Consumer Brand Loyalty
published 2003 · Marketing Science · 348 citations
with I Wilson, Robert A. Davis
Optimal Pricing of New Subscription Services: Analysis of a Market Experiment
published 2002 · Marketing Science · 188 citations
Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation
published 2001 · Journal of Marketing Research · 217 citations
with Bruce G. S. Hardie, William P. Putsis
Optimizing Television Program Schedules Using Choice Modeling
published 2001 · Journal of Marketing Research · 42 citations
with Donald F. Mawhinney
Incorporating Marketing Mix Variables in Models of the Diffusion of Successive Generations of Technological Innovations
published 2001 · Journal of Marketing Research · 10 citations
no link
Understanding the Characteristics of Price Elasticities for Frequently Purchased Packaged Goods
published 2000 · Journal of Marketing Management · 30 citations
with Roderick J. Brodie
Building models for marketing decisions:
published 2000 · International Journal of Research in Marketing · 41 citations
with Roderick J. Brodie
Determining the optimal return on investment for an advertising campaign
published 1996 · European Journal of Operational Research · 61 citations
with Roland T. Rust
Wearout effects in target marketing
published 1996 · Marketing Letters · 4 citations
Rejoinder - Indirect Financial Benefits from Service Quality
published 1996 · Quality Management Journal · 13 citations
with Roland T. Rust
no link
What Happens to Television Ratings during Commercial Breaks?
published 1995 · Journal of Advertising Research · 150 citations
Comparing naive with econometric market share models when competitors' actions are forecast
published 1994 · International Journal of Forecasting · 15 citations
Determining the Optimal Level of Media Spending
published 1994 · Journal of Advertising Research · 56 citations
with Roland T. Rust
Media Exposure in Target Markets
published 1993 · Journal of Current Issues & Research in Advertising · 1 citations
with Roland T. Rust
Predictive accuracy of simple versus complex econometric market share models
published 1992 · International Journal of Forecasting · 11 citations
with Roderick J. Brodie
Some Statistical Modeling Problems in the Advertising Industry: A Look at Media Exposure Distributions
published 1992 · The American Statistician · 12 citations
A Markov-Chain Model for Multivariate Magazine-Exposure Distributions
published 1992 · Journal of Business and Economic Statistics · 12 citations
An application of canonical expansions to media exposure distributions
published 1992 · Journal of Applied Statistics
A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of the “Duplication of Viewing Law”
published 1991 · Journal of Marketing Research · 33 citations
Optimizing Response Functions of Media Exposure Distributions
published 1991 · Journal of the Operational Research Society · 8 citations
A MARKOV CHAIN MODEL FOR MAGAZINE EXPOSURE
published 1990 · Australian Journal of Statistics · 8 citations
A Markov Mixture Model for Magazine Exposure
published 1989 · Journal of the American Statistical Association · 20 citations
Simulating Media Exposure Distributions
published 1989 · Communications in Statistics - Simulation and Computation · 2 citations
An Approximate Log-Linear Model for Predicting Magazine Audiences
published 1988 · Journal of Marketing Research · 27 citations
PARAMETER ESTIMATION AND APPLICATIONS FOR A GENERALISATION OF THE BETA‐BINOMIAL DISTRIBUTION
published 1988 · Australian Journal of Statistics · 18 citations
Assembled from arXiv and OpenAlex. Duplicate records for the same paper are merged, and the published version is shown where we could identify one. Corrections welcome.
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