← All authors Yuying Shi Shangqiu Normal University (per OpenAlex) · ORCID · OpenAlex
6 papers in scope · 5 published · 1 on the econ.EM arXiv · 82 citations · h-index 3 (over the papers listed here)
Papers (1 of 6)
How Do Different Brand Equity Measures Affect Long-Term Promotional Effectiveness?
published 2022 · Review of Marketing Science · 2 citations
Web Trends: A valuable tool for business research
published 2020 · Journal of Business Research · 23 citations
Is the Simple Price Premium that Simple?
published 2018 · Review of Marketing Science · 2 citations
working paper 2017 · arXiv · 3 citations
The impact of retail format diversification on retailers’ financial performance
published 2017 · Journal of the Academy of Marketing Science · 39 citations
Geometry of total variation regularized L p -model
published 2011 · Journal of Computational and Applied Mathematics · 13 citations
with Li-Lian Wang, Xue-Cheng Tai
Assembled from arXiv and OpenAlex. Duplicate records for the same paper are merged, and the published version is shown where we could identify one. Corrections welcome.
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