← All authors Harmen Oppewal Monash University (per OpenAlex) · ORCID · OpenAlex
58 papers in scope · 56 published · 2 on the econ.EM arXiv · 3,333 citations · h-index 29 (over the papers listed here)
Papers (2 of 58)
The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect
published 2025 · Journal of Marketing Research
with Jungkeun Kim, Jongwon Park
What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects
published 2022 · Psychology and Marketing · 17 citations
with Jungkeun Kim, Mark T. Spence, Jongwon Park, Roger Marshall
The effects of floor plan representations on preferences for apartments
published 2022 · Journal of Housing and the Built Environment · 10 citations
with Jacqueline Baker
Hypothetical bias in stated choice experiments: Part I. Macro-scale analysis of literature and integrative synthesis of empirical evidence from applied economics, experimental psychology and neuroimaging
published 2021 · Journal of Choice Modelling · 115 citations
working paper 2021 · arXiv · 3 citations
working paper 2021 · arXiv · 2 citations
Determining the Importance of Stopover Destination Attributes: Integrating Stated Importance, Choice Experiment, and Eye-Tracking Measures
published 2020 · Journal of Hospitality & Tourism Research · 14 citations
with Steven Pike, Filareti Kotsi, Di Wang
Consumer decisions with artificially intelligent voice assistants
published 2020 · Marketing Letters · 125 citations
with Benedict G. C. Dellaert, Suzanne B. Shu, Theo Arentze, Tom Baker, Kristin Diehl, Bas Donkers, Nathanael J. Fast, Gerald Häubl, Heidi Johnson, Uma R. Karmarkar, Bernd H. Schmitt, Juliana Schroeder, …
Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size
published 2020 · Journal of the Academy of Marketing Science · 34 citations
with Jun Yao, Di Wang
Surprising adaptivity to set size changes in multi-attribute repeated choice tasks
published 2019 · Journal of Business Research · 36 citations
with Martin Meißner, Joel Huber
How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation
published 2018 · Journal of Business Research · 48 citations
with Svetlana Bogomolova, Eli Cohen, Jun Yao
The Impact of price and size comparisons on consumer perception and choice
published 2018 · ACR North American Advances
with Jun Yao, Yongfu He
no link
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
published 2017 · Journal of Business Research · 256 citations
with Martin Meißner, Jella Pfeiffer, Thies Pfeiffer
Modelling choice sequences when options are geographically presented.
published 2017 · International Choice Modelling Conference 2017
with Ari Pramono
no link
An Eye-Tracking Investigation of the Price Label Layout Effect on Visual Attention and Choice
published 2015 · ACR Asia-Pacific Advances
with Svetlana Bogomolova, Eli Cohen, Jun Yao
no link
Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit
published 2014 · Journal of Business Research · 71 citations
with Saman Khajehzadeh, Dewi Tojib
Modelling “on-the-fly” spatial decisions: The case of refuelling
published 2013 · International Choice Modelling Conference 2013
with Ari Pramono
no link
Experimental analysis of consumer channel-mix use
published 2012 · Journal of Business Research · 34 citations
with Dewi Tojib, Panos Louvieris
Consumer Satisfaction with Local Retail Diversity in the UK: Effects of Supermarket Access, Brand Variety, and Social Deprivation
published 2012 · Environment and Planning A Economy and Space · 22 citations
with Ian Clarke, Malcolm Kirkup
Accessibility and the role of the Consideration Set in Spatial Choice Modelling: A Simulation Study
published 2012 · Journal of Choice Modelling · 9 citations
with Ari Pramono
Consumer Loan Decisions Regarding Utilitarian and Hedonic Durable Goods
published 2012 · ACR Asia-Pacific Advances
with Jun Yao, Yongfu He
no link
The attraction effect is more pronounced for consumers who rely on intuitive reasoning
published 2011 · Marketing Letters · 40 citations
with Wen Mao
Predicting early adoption of successive video player generations
published 2011 · Technological Forecasting and Social Change · 20 citations
with Frank J. van Rijnsoever
The Impact of Store-Price Signals on Consumer Search and Store Evaluation
published 2011 · Journal of Retailing · 29 citations
with Hillbun Ho, Shankar Ganesan
In-store music and aroma influences on shopper behavior and satisfaction
published 2010 · Journal of Business Research · 357 citations
with Michael Morrison, Sarah Gan, Chris Dubelaar
Segmenting consumers based on how they spend a tax rebate: An analysis of the Australian stimulus payment
published 2010 · Journal of Economic Psychology · 17 citations
with Leonard J. Paas, Geoffrey I. Crouch, Twan Huybers
Research in Action: Enquiry and Debate
published 2008 · Australasian Marketing Journal (AMJ) · 1 citations
Understanding retail experiences - the case for ethnography
published 2007 · International Journal of Market Research · 100 citations
with M. J. R. Healy, Michaël Beverland, Sean Sands
Tourism and discretionary income allocation. Heterogeneity among households
published 2007 · Tourism Management · 95 citations
with Sara Dolničar, Geoffrey I. Crouch, Timothy M. Devinney, Twan Huybers, Jordan J. Louviere
Discretionary Expenditure and Tourism Consumption: Insights from a Choice Experiment
published 2007 · Journal of Travel Research · 91 citations
with Geoffrey I. Crouch, Twan Huybers, Sara Dolničar, Jordan J. Louviere, Timothy M. Devinney
More choice is better: Effects of assortment size and composition on assortment evaluation
published 2005 · International Journal of Research in Marketing · 203 citations
with K. Koelemeijer
A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects
published 2005 · Journal of Marketing Research · 185 citations · first circulated 1998
with Theo Arentze, Harry Timmermans
Predicting the Duration of Theme Park Visitors' Activities: An Ordered Logit Model Using Conjoint Choice Data
published 2003 · Journal of Travel Research · 46 citations
with Astrid Kemperman, Aloys Borgers, Harry Timmermans
Conjoint modeling of residential group preferences: A comparison of the internal validity of hierarchical information integration approaches
published 2002 · Journal of Geographical Systems · 21 citations
with Eric Molin, Harry Timmermans
Analyzing heterogeneity in conjoint estimates of residential preferences
published 2001 · Journal of Housing and the Built Environment · 32 citations
with Eric Molin, Harry Timmermans
Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends
published 2000 · Journal of Business Research · 21 citations
with Jordan J. Louviere, Harry Timmermans
A stated choice approach to developing multi-faceted models of activity behavior
published 2000 · Transportation Research Part A Policy and Practice · 17 citations
with Donggen Wang, Aloys Borgers, Harry Timmermans
A Comparison of Full Profile and Hierarchical Information Integration Conjoint Methods to Modeling Group Preferences
published 2000 · Marketing Letters · 25 citations
with Eric Molin, Harry Timmermans
Pairwise Conjoint Analysis of Activity Engagement Choice
published 2000 · Environment and Planning A Economy and Space · 13 citations
with Donggen Wang, Harry Timmermans
Group-Based versus Individual-Based Conjoint Preference Models of Residential Preferences: A Comparative Test
published 1999 · Environment and Planning A Economy and Space · 72 citations
with Eric Molin, Harry Timmermans
Assessing the Impact of School Marketing: Conjoint Choice Experiments Incorporating Availability and Substitution Effects
published 1999 · Environment and Planning A Economy and Space · 8 citations
with Aloys Borgers, M.M.W. Ponjé, Harry Timmermans
Assessing the effects of assortment and ambience: a choice experimental approach
published 1999 · Journal of Retailing · 123 citations
with K. Koelemeijer
Modeling Consumer Perception of Public Space in Shopping Centers
published 1999 · Environment and Behavior · 81 citations
with Harry Timmermans
The Validity of Hierarchical Information Integration Choice Experiments to Model Residential Preference and Choice
published 1998 · Geographical Analysis · 66 citations
with Yves van de Vyvere, Harry Timmermans
Ratings-Based versus Choice-Based Latent Class Conjoint Models
published 1998 · Market Research Society Journal · 54 citations
with Marco Vriens, Michel Wedel
Het modelleren van de effecten van assortimentssamenstelling op consumenten-keuzegedrag: een voorbeeld met betrekking tot bloemenwinkels
published 1998 · Socio-Environmental Systems Modeling
with K. Koelemeijer
no link
Modeling Group Preferences Using a Decompositional Preference Approach
published 1997 · Group Decision and Negotiation · 27 citations
with Eric Molin, Harry Timmermans
Modelling the Effects of Shopping Centre Size and Store Variety on Consumer Choice Behaviour
published 1997 · Environment and Planning A Economy and Space · 74 citations
with Harry Timmermans, Jordan J. Louviere
Leisure Market Segmentation:
published 1996 · Journal of Travel & Tourism Marketing · 25 citations
with Marcus P. Stemerding, Theo Beckers, Harry Timmermans
Predicting consumer response to new housing: A stated choice experiment
published 1996 · Journal of Housing and the Built Environment · 63 citations
with Eric Molin, Harry Timmermans
Modeling Constrained Choice Behaviour in Regulated Housing Markets by Means of Discrete Choice Experiments and Universal Logit Models: An Application to the Residential Choice Behaviour of Divorcees
published 1996 · Environment and Planning A Economy and Space · 32 citations
with Harry Timmermans, L van Noortwijk, Peter van der Waerden
A review of choice-based conjoint software: CBC and MINT
published 1995 · Journal of Retailing and Consumer Services · 8 citations
A review of conjoint software
published 1995 · Journal of Retailing and Consumer Services · 9 citations
Combining revealed and stated preferences data
published 1994 · Marketing Letters · 267 citations
Modeling Hierarchical Conjoint Processes with Integrated Choice Experiments
published 1994 · Journal of Marketing Research · 126 citations
with Jordan J. Louviere, Harry Timmermans
Adaptive choice behaviour of motorists in congested shopping centre parking lots
published 1993 · Transportation · 25 citations
with Peter van der Waerden, Harry Timmermans
Residential Choice Behaviour of Dual Earner Households: A Decompositional Joint Choice Model
published 1992 · Environment and Planning A Economy and Space · 114 citations
with Hans A. Timmermans, Aloys Borgers, Johannes van Dijk
Context effects and decompositional choice modeling
published 1991 · Papers of the Regional Science Association · 50 citations
with Harry Timmermans
Assembled from arXiv and OpenAlex. Duplicate records for the same paper are merged, and the published version is shown where we could identify one. Corrections welcome.
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