Citation Analysis

Predictive Incrementality by Experimentation (PIE) \\for Ad Measurement
Brett R. Gordon, Robert Moakler, Florian Zettelmeyer
https://arxiv.org/abs/2304.06828
55
Citation mentions
30
Cited references
8
Sections
117,040
Words (approx)

References by Citation Intensity

Ordered by composite index (descending). Higher values indicate more intensive citation.

# Reference Year Mentions Breadth Sec. Wtd Share Composite Main %
1 Gordon, Brett R. and Moakler, Robert and Zettelmey... (self) 2022 17 7 26.0 0.309 0.980 94%
2 Gordon, Brett R. and Zettelmeyer, Florian and Bhar... (self) 3 2 5.0 0.055 0.737 100%
3 Johnson, Garrett A. and Lewis, Randall A. and Nubb... 2017 2 2 3.0 0.036 0.644 100%
4 Du, Ruihuan and Zhong, Yu and Nair,Harikesh and Cu... 2019 2 2 3.0 0.036 0.644 100%
5 Tunuguntla, Srinivas 2021 2 2 3.0 0.036 0.644 100%
6 Gui, George and Nair, Harikesh and Niu, Fengshi 2022 2 1 2.0 0.036 0.511 100%
7 Johnson, Garrett A. 2023 2 1 2.0 0.036 0.511 100%
8 Imbens, Guido and Rubin, Donald B. 2015 2 1 2.0 0.036 0.511 100%
9 Lewis, Randall A. and Wong, Jeffrey 2018 2 1 2.0 0.036 0.511 100%
10 Waisman, Caio and Nair, Harikesh and Carrion, Carl... 2022 1 1 1.0 0.018 0.406 100%
11 Chernozhukov, Victor and Chetverikov, Denis and De... 2018 1 1 1.0 0.018 0.406 100%
12 Runge, Julian and Patter, Harpreet and Skokan, Igo... 2023 1 1 1.0 0.018 0.406 100%
13 Lewis, Randall and Rao, Justin and Reiley, David 2011 1 1 1.0 0.018 0.406 100%
14 Lewis, Randall and Reiley, David 2014 1 1 1.0 0.018 0.406 100%
15 Lewis, Randall and Rao, Justin 2015 1 1 1.0 0.018 0.406 100%
16 Sahni, Navdeep 2015 1 1 1.0 0.018 0.406 100%
17 Sahni, Navdeep S. and Nair, Harikesh S. 2020 1 1 1.0 0.018 0.406 100%
18 Rafieian, Omid and Yoganarasimhan, Hema 2022 1 1 1.0 0.018 0.406 100%
19 Athey, Susan and Chetty, Raj and Imbens, Guido W a... 2019 1 1 1.0 0.018 0.406 100%
20 Yang, Jeremy and Eckles, Dean and Dhillon, Paramve... 2022 1 1 1.0 0.018 0.406 100%
21 Dalessandro, Brian and Hook, Rod and Perlich, Clau... 2015 1 1 1.0 0.018 0.406 100%
22 eMarketer 2023 1 1 2.0 0.018 0.406 100%
23 Wernerfelt, Nils and Tuchman, Anna and Shapiro, Br... (self) 2022 1 1 2.0 0.018 0.406 100%
24 Schiff, Allison 2020 1 1 2.0 0.018 0.406 100%
25 Imbens, Guido W. and Angrist, Joshua D. 1 1 2.0 0.018 0.406 100%
26 Johnson, Garrett A. and Lewis, Randall A. and Nubb... 2017 1 1 2.0 0.018 0.406 100%
27 Kesten Geeen and Len Tashman 2009 1 1 2.0 0.018 0.406 100%
28 DerSimonian, R and Laird, N 1986 1 1 2.0 0.018 0.406 100%
29 Veroniki, Areti Angeliki and Jackson, Dan and Viec... 2016 1 1 2.0 0.018 0.406 100%
30 Xaxis 2018 1 1 2.0 0.018 0.406 100%
Measures: Mentions = total in-text citations; Breadth = distinct sections; Sec. Wtd = section-weighted count (body ×2, lit review/appendix ×0.5); Share = mentions / total citations in paper; Composite = geometric mean of normalised count, breadth, and main-text ratio; Main % = fraction of mentions in main text (excl. appendix). (self) = self-citation.